What to put on an electrician's website

An electrician's website needs six things to win the call. Your NICEIC or NAPIT badge on the homepage. The services you actually offer (rewires, EICR, EV chargers, fuse box, fault finding). Your service areas by postcode. Pricing for common jobs. Three real Google reviews with names. Your phone number in three places. That's the whole list.

This is for sole-trader electricians and small two-person firms. The kind of work that's 80% domestic, 20% small commercial, all within an hour's drive of where you live. Whoever builds your site (you, us, a freelancer), the six sections below are what should be on it.

1. Your NICEIC or NAPIT badge

On the homepage. Above the fold. With your registration number visible underneath.

If you've also got Part P competent person status, add that. If you're ECA or NAPIT-registered too, add those. A row of recognisable badges near the top of the page, with your numbers under each one, builds trust faster than any amount of marketing copy.

People hiring an electrician for their home are nervous. They've heard the horror stories. They want to see you've been signed off by a regulator. Show them on the homepage and they relax.

2. The services you actually offer

List them. Don't hide them in a dropdown menu or behind a “Services” link.

The list, roughly:

Rewires. Electrical Installation Condition Reports (EICR) - landlords and house-purchase reports. Fuse box (consumer unit) upgrades. EV charger installation. Smart meter installation. Fault finding and emergency repairs.

Pick the ones you actually do. Don't list ones you don't. If 70% of your work is EICRs for landlords, lead with that. People searching for “EICR Sheffield” want to land on a page that talks specifically about EICRs.

3. Service areas, by postcode

Specific postcodes you cover. “Sheffield S1 to S35” beats “South Yorkshire”.

The number-one reason a homeowner closes your site is they can't tell whether you'd come to them. List the postcodes. If you only do certain areas, say so. If you charge differently for travel past a point, say that too.

4. Pricing for common jobs

Not exact quotes. Floor prices.

“EICR from £180.” “Fuse box upgrade from £550.” “Full rewire from £4,500.” “EV charger fitted from £900.” “Free quote for everything else.”

People who hide prices lose customers to people who show them. The customer doesn't expect a final quote. They expect a number to budget against.

The instinct is to hide pricing because every job is different. The customer knows that. They want a starting point so they can decide whether to ring you or the bloke three postcodes over. Give them a starting point.

5. Three real Google reviews

Three reviews with names and dates beats fifty fake five-stars. Pulled live from your Google Business Profile so they stay current.

The reviews to highlight are the ones that mention specific jobs. “James did our EICR last week and spotted three things our last electrician missed” is worth ten generic “great service” reviews. Specific reviews convert.

If you're rated 4.8 or higher with 20+ reviews, put the number on the page. “4.9 across 80+ Google reviews” is the kind of social proof that wins jobs on its own.

6. Contact, three times over

Phone number in the header. Phone number in the footer. Phone number on a button mid-page. WhatsApp if you take WhatsApp.

A surprising number of customers, especially under 35, prefer WhatsApp for the first contact. They can send a photo of the fuse box or the broken light fitting without having to describe it. If you take WhatsApp, list it. It's free to add and you'll get more enquiries.

What to leave off

A long history of the business. Stock photos of light bulbs and exposed wiring. A scrolling banner of every accreditation logo, none of them yours. A page called “Why Choose Us”. A list of generic platitudes (“customer-focused”, “reliable”, “professional”) that could describe any electrician anywhere.

The test

When the site's done, ask yourself: if someone needs an EICR done in the next two weeks and they've been on this page for 60 seconds, do they know your starting price, your service area, and your registration number?

If yes, you've got a good site. If no, simplify until they can.

We've also written about how UK sole traders actually get found on Google in 2026 - worth a read if calls are slower than you'd like. Most of the answer is your Google Business Profile, not your website.

One last thing

You don't need to build this yourself. We do it for £20 a month, including all the changes you ask for afterwards. See the dedicated electrician page for what's included. But whoever ends up building it, the six things above are what should be on it.