Blog
Plain English, no fluff. What we've learned from building sites for sole traders and small operators across the UK.
Six things every UK dog groomer's website needs to fill the diary. A price list by size and coat type, real before-and-after photos, your booking lead time, qualifications, hours and location, and your policies in plain English.
Read postSix things every UK painter and decorator's website needs to win the job. Phone photos of finished rooms, your day rate, areas covered, insurance, real reviews, and an honest lead time. That's the whole list.
Read postSix things every UK electrician's website needs to win the call. NICEIC badge, services list, areas covered, pricing for common jobs, real reviews, phone in three places. That's it.
Read postSix things every UK gardener's website needs to get calls. What you actually do, areas covered, pricing in plain English, before/after photos, reviews, and a phone or WhatsApp number in three places.
Read postSix things every UK plumber's website needs to win the call when someone's washing machine has just leaked at 7pm. Phone, Gas Safe number, areas, pricing, reviews, real photos. That's the whole list.
Read postOriginal research: who's online, who isn't, and what their websites actually look like. 5,533 reviews, 4.92★ average, and a much lower competitive bar than the industry tells you.
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A short, opinionated guide. Six sections every instructor site needs, plus what to leave off.
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A walk through the moment a real customer wants to hire you, and the five things that make them call someone else instead.
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Forget £400-a-month SEO agencies. The actual list of what moves the needle, in order, with the time commitment for each.
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Short answer: yes. Long answer: Facebook is good at one job, and bad at the three jobs that actually win you customers.
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DIY, freelancer, managed - the three options and what each one really costs once you stop pretending your time is free.
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