Blog
Plain English, no fluff. What we've learned from building sites for sole traders and small operators across the UK.
Six things every UK electrician's website needs to win the call. NICEIC badge, services list, areas covered, pricing for common jobs, real reviews, phone in three places. That's it.
Read postSix things every UK gardener's website needs to get calls. What you actually do, areas covered, pricing in plain English, before/after photos, reviews, and a phone or WhatsApp number in three places.
Read postSix things every UK plumber's website needs to win the call when someone's washing machine has just leaked at 7pm. Phone, Gas Safe number, areas, pricing, reviews, real photos. That's the whole list.
Read postOriginal research: who's online, who isn't, and what their websites actually look like. 5,533 reviews, 4.92★ average, and a much lower competitive bar than the industry tells you.
Read post
A short, opinionated guide. Six sections every instructor site needs, plus what to leave off.
Read post
A walk through the moment a real customer wants to hire you, and the five things that make them call someone else instead.
Read post
Forget £400-a-month SEO agencies. The actual list of what moves the needle, in order, with the time commitment for each.
Read post
Short answer: yes. Long answer: Facebook is good at one job, and bad at the three jobs that actually win you customers.
Read post
DIY, freelancer, managed - the three options and what each one really costs once you stop pretending your time is free.
Read post