What to put on a driving instructor website

A driving instructor website needs six things to actually get calls. A real photo of you with your car. The areas you cover, ideally by postcode. Your prices, listed openly. Three real Google reviews with names and dates. Two paragraphs about your credentials. Your phone number in three places. That's the whole list.

This is for instructors who don't have a site yet, or have one they're not happy with. Whoever builds it (you, us, a freelancer), the six sections below are what should be on it, in order, with the reasoning for each. For context, we audited 57 Yorkshire instructors in May 2026 and found 51% had no website at all. Most who did were on templates dated 2017 to 2022. The competitive bar is genuinely lower than the industry tells you.

1. Your face and your name, above the fold

A real photo of you, ideally next to your car, taken outside in daylight. Not a logo. Not a stock photo of someone else's car. Not a photo of an L-plate.

Parents are paying you to be in a car alone with their teenager for two hours at a time. They want to see who you are before they ring.

Your name in the headline. “Lessons with John Marshall” beats “ABC School of Motoring”every time. Names build trust. Acronyms don't.

2. The areas you cover

Be specific. “Wakefield, Pontefract, and Castleford (WF1-WF11)” is good. “Within 15 miles of Leeds” is also good. “West Yorkshire” is too vague.

The number-one reason a learner closes your site is that they can't tell whether you'd come to them. List the towns. If you only do certain postcodes, say so.

3. Your prices

List them.

People who hide prices look like they have something to hide. People who list prices get more calls.

You don't need a complicated table. The basics:

Hourly rate: £35 (or whatever it is).
Block of 10 hours: £330.
Intensive course: £600 for a week.
Test day fee (if you charge one): £80.

Specific numbers. Whatever yours actually are.

People who hide prices look like they have something to hide. The ones who list them get more calls.

4. Real reviews

Three Google reviews with names and dates is plenty. Five-star reviews from “Sarah, June 2025” with one or two sentences about the lesson are perfect.

Don't fake them. Parents can smell a fake review from a mile away. “Excellent driving instructor, would highly recommend!” with no name and no date is worse than having no reviews at all.

If you have a high pass rate, mention it with the actual number. The national average is around 50% first time, so anything above that is worth a sentence.

5. About you, briefly

Two paragraphs. Not a CV.

Cover: DVSA-registered. ADI grade if you have one (Grade A or 6). Years instructing. Manual or automatic. DBS-checked if you teach under-18s.

The point is to make the person reading it relax. They're checking you're a real person with proper credentials, not reading your life story.

6. How to contact you, three times over

Phone number that works. WhatsApp if you use it. A simple form for people who'd rather not call.

Put your number in the header, in the footer, and in a button on the page itself. If a learner has been on your site for thirty seconds and they have to scroll back to the top to find your number, you've added friction for no reason.

What to leave off

Things people add that don't help:

A long history of the business. Stock photos of generic cars. Testimonials with no names. A blog you'll never update. A page called “Our Philosophy”. Anything that takes up space without answering a question someone is actually asking.

The test

When the site is done, ask yourself this: if a parent has been on it for sixty seconds, do they know what you charge, what areas you cover, and what you look like?

If yes, you've got a good site. If no, simplify it until they can.

One last thing

You don't need to build this yourself. We do it for £20 a month, including all the changes you ask for afterwards. But whoever ends up building it, the six things above are what should be on it.