Comparison
Checkatrade vs Seenely.
Checkatrade gets you in front of customers already on Checkatrade. A website gets you in front of customers searching Google. You probably need both, but the website is the one you actually own.
Feature
Winner
Checkatrade
Seenely
Monthly cost
£80-£120+/month + per-lead fees in some categories
£20/month flat
Pricing model
Subscription + variable lead fees
Flat subscription
Who owns the customer relationship
Checkatrade
You
Customer goes via
Checkatrade profile (you compete with 5 others)
Your own domain
Ranks in Google?
Yes - but it's Checkatrade ranking, not you
Yes - your site, your domain, your reviews
Brand built up
Checkatrade's
Yours
Volume of leads (when starting out)
Faster - paid platform sends them
Slower - needs Google ranking + GBP
Cancel without losing everything
Yes, but your profile + reviews stay with them
Yes - it's your site
When to pick Checkatrade
Pick Checkatrade if you need leads now and don't have time to wait for SEO. Their platform sends you customers actively looking for a tradesperson - paying for that delivery channel is reasonable for some businesses. Just don't confuse it with marketing you own.
Visit Checkatrade →When to pick Seenely
Pick Seenely if you want a website you own, that ranks on Google in its own right, that doesn't share you with five competitors per enquiry, and that builds your brand instead of Checkatrade's. The two aren't mutually exclusive - most successful sole traders run both.
Request your siteCommon questions
Should I cancel Checkatrade and just use a Seenely website?
If you're well-established with strong Google reviews and a busy GBP - probably yes. Checkatrade earns its fee when you need fast lead flow. Most established UK sole traders eventually find their own marketing (website, GBP, word of mouth) more profitable than Checkatrade's per-month + per-lead fees.
Do customers prefer Checkatrade or a real website?
Different customers, mostly. Customers who use Checkatrade specifically went to Checkatrade. Customers who Google "plumber [town]" never see your Checkatrade profile - they see the top 3 Google Business Profiles and the websites ranking below. To catch the second group you need your own site.
Can I show my Checkatrade reviews on my Seenely site?
Yes - we can embed your Checkatrade reviews or simply show your average rating and total review count as a trust signal. We can do the same with Google reviews. Both at once is better than either alone.
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Stop putting it off.
£20 a month. Your business website live next day.